QUICK BITES

UGC Drives Conversions 📈

92% of consumers trust UGC more than traditional advertising, and brands that incorporate UGC in their marketing see a 29% increase in web conversions compared to those that don't.

Social Commerce is on the Rise 💰

Platforms like Instagram and TikTok are making it easier for users to shop directly from UGC, creating new opportunities for brands to leverage this type of content. 

UGC Boosts SEO 🔍

Search engines favor websites with fresh, unique content, so UGC can be a great way to improve your site's SEO ranking and visibility.

BRAND BUILDING

9 Tips for Getting More User-Generated Content

1️⃣ Make the ask: Don't be afraid to ask your customers directly to share their experiences on social media. Ask them to tag you and send it to you in a DM so you have access to the raw footage.

2️⃣ Optimize your bio and captions: Make it easy for customers to share their content with you by including clear instructions in your bio and captions.

3️⃣ Offer an incentive: Consider offering a discount or other incentive, or running a contest, in exchange for user-generated content.

4️⃣ Create a selfie moment: If you have a physical space, create a designated spot for customers to take photos and encourage them to share them on social media.

5️⃣ Use branded hashtags: Create a branded hashtag and encourage customers to use it when they post about your business. This can make UGC easier to track.

6️⃣ Repost UGC: When customers share content about your business, be sure to repost it to your own social media channels. This shows your appreciation and encourages other customers to share their experiences with your brand.

7️⃣ Include attribution in reposts: When reposting UGC, always give clear credit to the original poster.

8️⃣ Repurpose UGC: Repurpose raw footage a customer shares with you by breaking it up into shorter reels and adding captions. 

9⃣ Be courteous: If a customer tagged you on social media, we tend to take that as an invitation to repurpose this as UGC. However, if you want to be extra careful and courteous, you can always reach out to your customers ahead of time to get their blessing before you post their photo to your feed.

TOOL TIME

Why I ❤ Hummingbirds

What it is: Hummingbirds is a local user-generated content (UGC) platform. It connects brands with micro-influencers in specific cities and helps them gather and manage the content created by these “Hummingbirds.”

How to use it: Brands can set up campaigns inviting local influencers and content creators to share their experiences in exchange for products or reimbursement. Businesses can review and select creators, and then repurpose the content for social media and broader digital strategies.

Why I love it: Because Hummingbirds connects brands with local content creators, your marketing feels more genuine and community-driven.

Is it worth it?:  Absolutely! If you're a local business wanting to make the most of UGC, Hummingbirds is a smart choice. It simplifies the process and boosts your brand's presence with authentic, engaging content from real customers that could realistically visit your business.

📣 NEW FEATURE ALERT! 📣

As a Social Club member, you already receive unique blog prompts every month. Starting soon, the AI that powers the Social Club’s custom captions will also write these blog posts for you with just a bit of input! This makes creating engaging content easier than ever.

Stay tuned for this new feature dropping soon!

PS — If you prefer done-for-you over DIY, book a discovery call today to learn more about my white glove social media management services. ☎️