QUICK BITES

• Authenticity is essential in social media, especially for service-based businesses. It builds trust, which is key to attracting clients who want to work with you personally.
  

• Consistency in showing up online, whether through video or other content, helps establish trust and reinforces your brand's presence.
  

• Lean into your core values as a guide for authentic communication. Being transparent and human, even embracing imperfections, makes your brand more relatable.

LET’S GET REAL

Authenticity on social media is something we can't afford to miss as business owners, especially if you're in the service industry. What you're really selling isn't just a service—it's the ability for someone to trust you and want to work with you. Sure, someone else might offer the same service, but it's your authenticity that makes them choose you.

When it comes to showing up authentically on social media, especially in video, it can feel awkward at first. You're passionate about what you do, but as soon as that camera turns on, it’s like everything flies out the window. The key is practice. Start by getting in front of the camera on your own. Record yourself, listen back, and realize you actually know what you're talking about. If it helps, have your notes in front of you, but keep the camera off to the side so you’re not staring straight into it.

Comfort is another big part of this. If you feel better with your hair and makeup done or using a filter, go for it. The goal is to start showing up in a way that feels right for you. And don’t worry about messing up—video is forgiving. You can edit, cut, and piece together your content until it says exactly what you want.

Consistency is just as important as authenticity. It’s one of the hardest things in business, but it's crucial for building trust. Whether it’s showing up in videos, posting regularly, or maintaining your brand’s message across all channels, consistency reinforces your presence. It’s a long game, and the foundation you build today will pay off in the future. Keep showing up, keep educating, and keep connecting with your community—because people buy from brands they trust, and trust comes from being authentic, consistent, and real.

BONUS: 5 Steps to Show Up Authentically

1. Getting comfortable on camera.

2. Preparing for video content without sounding scripted.

3. Staying consistent with your social media presence.

4. Embracing your brand’s core values in your content.

5. Managing transparency to build trust without over-sharing.

JOIN THE SOCIAL CLUB

🪝 Hooked on hooks? The Social Club has you covered!

As a member of our Social Club, you'll never run out of attention-grabbing hooks for your content. Each month, we provide an extensive list of customizable hook templates across various niches and topics. From addressing 'elephants in the room' to sharing your expertise, our hook library will help you stop the scroll and boost engagement. 

Whether you're in plumbing, fitness, beauty, or any other industry, you'll find hooks that speak directly to your audience. Join The Social Club and get access to our treasure trove of hooks today!

PS — If you’d rather full-service social media management, let’s chat! Book a discovery call today ☎️