Consistency without Overwhelm

đŸ’ȘCan't stop. won't stop

Author

Ashton Henry
August 26, 2024

It’s true, all this social, all the time - it’s daunting. It can kind of feel like it never ends, and that’s because it really doesn’t. So let’s dig into how we can find a balance and not burn out! (PLUS: a 3 quick content ideas to try today!)

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QUICK BITES

  1. Consistency Over Perfection – Showing up regularly is more important than making everything perfect. Progress over perfection!

  2. Leverage Content Pillars – Focus on 3-5 core topics that represent your brand, and rotate through them to keep content creation simple and aligned.

  3. Repurpose with Purpose – One piece of content can be sliced and diced across multiple platforms. Don’t let good content go to waste—reuse and repurpose it.

NO MORE DOOM SCROLLING

We all know that consistency is key when it comes to social media, but let’s be real—it can be overwhelming. If you’ve ever felt that pressure to always be on and perfect, let me remind you: it’s better to show up imperfectly than not at all.

One way to stay consistent without burning out is to create content around a few core topics, or “content pillars,” that align with your brand’s message. Whether it’s education, behind-the-scenes looks, or customer success stories, having these pillars helps you stay focused and makes content creation much more manageable.

And remember, you don’t always need to create something new from scratch. Repurposing content is a smart way to get the most mileage out of what you’ve already created. A blog post can become multiple social media posts, a newsletter, or even a short video. Work smarter, not harder, and keep showing up for your audience in a way that feels sustainable for you.

CONTENT PLAN FOR THE WEEK

Here is a simple template for you to plan out your content this week:

  • Monday: Share a motivational quote or tip related to your industry.

  • Tuesday: Post a behind-the-scenes photo or video.

  • Wednesday: Highlight a client testimonial or success story.

  • Thursday: Share a helpful resource or article.

  • Friday: Create an interactive post (poll, quiz, Q&A).

  • Saturday: Share a personal story or business milestone.

  • Sunday: Reflect on the week with a short gratitude post or lesson learned.

Use this plan as a starting point, and feel free to tweak it to suit your brand and audience. The goal is to have a clear, manageable plan so you can stay consistent without feeling overwhelmed.

JOIN THE SOCIAL CLUB

đŸȘ Hooked on hooks? The Social Club has you covered!

As a member of our Social Club, you'll never run out of attention-grabbing hooks for your content. Each month, we provide an extensive list of customizable hook templates across various niches and topics. From addressing 'elephants in the room' to sharing your expertise, our hook library will help you stop the scroll and boost engagement. 

Whether you're in plumbing, fitness, beauty, or any other industry, you'll find hooks that speak directly to your audience. Join The Social Club and get access to our treasure trove of hooks today!

PS — If you’d rather full-service social media management, let’s chat! Book a discovery call today ☎

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