QUICK BITES

Here’s what I can share so far about this new feature:

👀 Only selected users currently have access to this beta feature, and the feed is only in the app right now

🔍 The new feed prioritizes discovery and serves content based on interests, skills, and work history, rather than just network connections

⏱️ Videos are typically less than a minute long and are curated from existing LinkedIn posts, both from within and outside of a user's network

🔄 Users can scroll, like, comment, and share short videos in the feed 

💼 Content is primarily focused on careers, jobs, and professional development 

BRAND BUILDING

6 Tips to Master LinkedIn’s New Video Feed

LinkedIn's new short-form video feed is all about showcasing your personal brand and establishing yourself as a thought leader. But it's more than just another video platform – it's LinkedIn's first real attempt at creating a “for you” feed. Here's why this is a game-changer and how you can make the most of it:

1. Leverage Expanded Reach: The new feed shows content from creators outside your immediate network. This means your existing videos have the potential to reach a much wider audience than ever before on LinkedIn.

2. Harness the Powerful Algorithm: LinkedIn has a unique advantage over other platforms. They know not just user engagement habits, but also work history, skills, education, and even a company's growth rate. This allows for incredibly precise content targeting.

3. Be Intentional: With this expanded reach, it's more important than ever to create content that truly represents your personal brand and expertise.

4. Showcase Your Expertise: Position yourself as a thought leader in your field. Use your videos to share industry insights, offer valuable tips, and provide expert commentary on trends. The algorithm will likely favor content that aligns with your professional profile and demonstrates your deep knowledge.

5. Tell Your Story: Create content that brings your LinkedIn bio to life. Share personal experiences from your career journey, discuss how you've developed your skills, and offer behind-the-scenes glimpses into your professional life. This humanizes your brand and helps viewers connect with you on a more personal level.

6. Be Authentic: While maintaining professionalism, let your personality shine through. Remember, people want to see the real you, not just another AI-generated profile.

TOOL TIME

Why I ❤ Getting Organized

Speaking of new things, have you checked out my Social Media Planner on Amazon?

It's designed to help you define your business goals, identify key topics, create content schedules, and track your analytics. It's perfect for organizing your social media content across all platforms, including your LinkedIn video strategy!

JOIN THE SOCIAL CLUB

Need a little extra help on your DIY social journey? I host virtual office hours every week where members of The Social Club are invited to drop in, ask questions, and get expert advice. Each week is a different theme, like how to master video content, increase engagement, and become a stellar storyteller. 

And if you hadn’t heard, I just lowered the membership price to make The Social Club even more accessible to new and small business owners. New and existing members get a $950/month value for just $97!

PS — If you’d rather full-service social media management, let’s chat! Book a discovery call today ☎️