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Overshare if you dare!
The secret to social media success is out!
Ashton Henry
May 06, 2024
Hey there! Welcome to Small Studio's newsletter - your go-to for all things DIY social media and branding. Dive in for easy, creative tips to boost your brand's vibe.
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QUICK BITES
Instagram follower count doesn’t matter…for now… 👀 … according to IG Chief Adam Mosseri. However, users are split on this polarizing topic. What’s your take? Read the thread here.
Meta introduces a new tool for advertisers: the Engaged Customers Audience Segment in Advantage+ Shopping Campaigns. It allows advertisers to define and receive reports on users who've interacted with the brand but haven't purchased it yet. Learn how to access this in your account here.
Have you noticed a decline in your Twitter (X) engagement? It may not be your imagination, as the latest Infinite Dial report says X usage has declined 30% year-over-year. Read the full report here.
BRAND BUILDING
We've all been there. You've poured your heart and soul into your brand, and you want to shout it from the rooftops (or at least every social media platform).
But hold on a second! Before you unleash a barrage of brand content, take a breath and consider this: could you be oversharing?
Sharing is a crucial part of building connections with your audience. But there's a fine line between keeping your brand present and bombarding your followers.
Here's the key: forget the guessing game. Analytics are your friend. Numbers don't lie!
So, how do you know if you're striking the golden balance?
Check your engagement rates, follower growth, and reach. These metrics tell the real story. You're on the right track if your audience likes, comments, and shares your content.
Growing numbers are a clear sign you're captivating your target market.
Remember, your brand has a unique voice. Don't get caught up trying to mimic what others are doing. Focus on what resonates with YOUR audience. Look at your analytics, listen to your followers' stories, and curate content that keeps them engaged.
Are you a small business owner feeling lost in the social media jungle? Whether you're clueless on where to start, not feeling the love for social, running on empty with ideas, or just can't find the time, we've got your back!
Join The Social Club and say goodbye to social media stress. Our monthly membership hooks you up with a daily content calendar jam-packed with pre-written captions to make posting a piece of cake.
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