Quick Bites

Influencer marketing can boost your product launch! 🚀

With the influencer marketing industry expected to reach $22.2 billion by 2025, partnering with influencers in your niche can be a cost-effective way to increase brand awareness, reach your ideal customers, and gain trust and credibility for your new product.

Let your personality shine in your launch content 😎

In the age of AI, it's more important than ever to "Talk like a human" in your product launch content. Take a cue from the experts at Social Media Week and prioritize authenticity to connect with your audience on a deeper level.

Showcase your unique product with this Instagram trend 🎵

There's a new Instagram Reel trend taking over, and it's all about celebrating what makes you unique. Hop on the "It's About Time" trend by showcasing your niche, and connect with like-minded folks who share your passion.

Brand Building

My 3-Month Product Launch Blueprint for Success

Launching a new product or service can be an exciting but overwhelming task. Having a clear strategy is essential for building excitement and driving sales. Here’s my proven 3-month product launch blueprint that I’ve personally used to help my clients achieve outstanding results. I'm excited to share it with you!

🔍 Month 1: Research Phase

The first month, starting 3 months before launch, is dedicated to highlighting the problem your product solves.

• Identify your ideal client and what specific problem/need they have that your product addresses. Use customer interviews to define this target persona.

• Ask clients to describe a scenario of someone who would benefit greatly from your solution, like a specific use case. This helps bring the problem to life.

• Dig deeper with follow up "why" questions to fully understand the underlying motivations and pain points driving the need for a solution. 

• Share relevant quotes and stories from customer interviews on social media to help potential customers relate. 

🚀 Month 2: Pre-Launch Phase

In the second month of your product launch, it's time to introduce your offering as the must-have solution to the problem you've been talking about. 

• Provide details about what's included and the expected outcomes, such as the modules in an online course or before-and-after photos of a new salon service.

• Build anticipation by encouraging customers to join a waitlist. Consider offering a special promo or deal for early sign-ups.

• Continue emphasizing the problem while showcasing how your launch will solve it.

• Don't wait for perfection to start generating buzz; begin building excitement even before your product is fully finished.

• Interview early customers in your beta program (if you have one) about their experience to provide social proof during the pre-launch phase.

• Consider conducting a photo shoot or creating assets that can be used individually as static posts over time to extend the life of your pre-launch content marketing efforts.

🎉 Month 3: Launch Phase

On launch day, your focus should be on closing sales and driving revenue, as your audience should already be well-informed about your product and its benefits.

• Lean into FOMO by highlighting limited availability to create a sense of urgency and incentivize immediate purchases.

• Thank waitlist members and directly encourage them to buy now that the product is available.

• Send an email drip campaign to the waitlist in the days leading up to and after launch, including reminders, promotions, and calls-to-action to purchase.

• Promote user-generated content, reviews, or case studies from early customers on launch day to build social proof.

• Consider A/B testing different discount amounts or call-to-action copy to determine what most effectively drives purchases.

• Analyze metrics like open/click-through rates and conversion funnels to optimize for future launches.

• Cross-promote the launch across all relevant social media platforms and channels to reach the widest audience possible.

🌱 Post-Launch Phase

In the post-launch phase, your goal is to maintain momentum, gather valuable feedback, and keep your audience engaged with your product or service.

• Continue talking about and promoting the product or service on social media after launching, not just on launch day. Many people may miss the initial promotion.

• Gather reviews and feedback from customers to feature on social media and your website. This helps build trust and credibility.

• Share future updates and new features that will be added over time to keep audiences engaged.

• Circle back with the initial people you interviewed during the pre-launch phase. Thank them and see if they would provide a review or case study about their experience now using the product.

Tool Time

Why I ❤ Integrated Tools

When it comes to launching a product, automation is your best friend. Streamlining your efforts by ensuring your tools talk to each other can save you valuable time and energy so you can focus on the big picture.

I love integrated tools like Zapier, Manychat, and your email service provider (ESP) for automating key processes. I've seen firsthand how these automations can make a world of difference in the success of a product launch.

For example, let's say someone clicks on a link in your launch email campaign. With the right automations in place, Zapier can instantly tag that person as a "warm lead" in your customer relationship management (CRM) tool or ESP. This allows you to follow up with targeted messages throughout the launch.

Another powerful automation is connecting Manychat, a social media bot tool, with your ESP. When someone expresses interest in your product by messaging your Instagram or Facebook page, Manychat can automatically add them to a specific email sequence that drips out more information to them.

The possibilities are endless, but the key is to have these automations set up and tested well before your launch day. Trust me, you'll thank yourself when you're not scrambling to manually follow up with every lead or post on every platform!

Join the Social Club

It's easy to get hung up on posting exclusively about your new product launch, but it's important to maintain a balanced content mix that continues to provide value to your existing audience. 

As a member of my DIY Social Club, you'll receive the same content prompts, tips, and pre-written captions that I use to help my clients maintain a balanced and engaging social media presence during their product launches.

One of my favorite hooks I teach Social Club members about this month is “Don’t want to X? Try Y.” 

This is a great hook to use for product launches as it serves up your new offering as an alternative or solution to a common problem your ideal customer faces.