QUICK BITES

Facebook Prioritizes Call-to-Action Buttons ✅

Facebook is placing a greater emphasis on the CTA buttons for business pages, making it easier for users to connect directly with companies.

TikTok and Instagram as Search Engines 🔍

Many users, especially Gen Z, are turning to TikTok and Instagram for search purposes. Optimizing social media content with keywords and effective CTAs can increase discoverability and engagement.

Personalized Customer Care on Social Media ❤

Consumers expect brands to engage personally on social media, using direct messages and interactive features like links in comments or replies. This trend highlights the need for personalized CTAs in social media customer service strategies.

BRAND BUILDING

Do THIS to Drive More Traffic & Increase Conversions

It can be tough for brands to get noticed on social media these days. But strategic use of links and calls-to-action (CTAs) can help you rise above the noise. Share valuable content first to build trust and awareness. Then guide your audience's journey with clear links and calls-to-action leading them to your website, blog posts, or booking pages.

Here are a few quick-hitting tips you can start using right away. 

#1 Include Clear CTAs Everywhere 

Every piece of content, whether a social post or a blog entry, should guide your audience to the next step. Use phrases like "Read More," "Shop Now," or "Book Your Session" to make it easy for them to engage further with your brand. Also include an actionable CTA and link in your Instagram bio so people can take action directly from your profile. 

#2 Strategic Linking to Drive Website Traffic

Don't let your blog posts and other valuable content languish! Cross-promote from social media to boost blog visibility and drive website traffic. For example, share a compelling blog snippet on social media, and add "Read More" with a link to the full article.

#3 Use Instagram Stories as Your Link Powerhouse

Remember that links aren’t clickable in Instagram post captions, so don’t bother putting them there. Tap into the clickable link power of Stories, and use this fleeting content type to create urgency and guide readers to book sessions, view products, or explore services.

#4 Recycle and Thrive by Repurposing Content

Maximize content value by taking what’s already working well and repurposing it. I talked about this extensively a couple weeks ago, and it’s something I’m passionate about helping my clients learn. How do you know what to post? Follow the analytics and recreate the stuff that works! 

Find one of your posts that received a lot of engagement, and rework it into a new format like an Instagram Story with a clickable link. For example, stylists often receive high engagement on before-and-after photos. Turn that image into a Story with a clickable link to “Book Now and Save” to drive traffic (and revenue!) to your booking page. 

#5 Create a CTA Library

Develop a library of strong, action-oriented CTAs that you can easily integrate into your social media posts and blog entries. Having a variety of pre-made CTAs can save time and ensure consistency in your messaging. I love using Notion for project management and to keep track of my regular CTAs. 

BONUS: Don’t Forget The Blog CTA

When you do the work to develop valuable blog content, you don’t want readers getting to the end and thinking, “Now what?” 

Infuse blogs with purposeful CTAs to turn readers into clients. Clearly encourage readers to sign up for email lists, book consultations, explore product pages, read other blogs, etc.

TOOL TIME

Why I ❤ Notion – The Ultimate Productivity Powerhouse

What it is: Notion is a wildly versatile workspace that seamlessly combines note-taking, databases, wikis, project management, and more into one super-powered productivity platform.

How to use it: The sky's the limit with Notion's highly customizable and visually appealing interface. Create databases to meticulously organize everything from client details to personal goals. Leverage templates for bullet journaling, life balance tracking, and yearly planning. Dive deeper with filtered views that surface only the most relevant information.

Why I love it: I can't get enough of Notion's unparalleled flexibility and centralized convenience. As a solopreneur, I rely on it as a command center for my entire business - meetings, clients, tasks, you name it. On the personal front, Notion empowers me to design a well-rounded lifestyle aligned with my values through goal-setting and life balance wheels.

Is it worth it? Yes! The free version is pretty fantastic, and you can still invite up to 10 guests to collaborate. It’s definitely worth giving it a shot to see if it fits your needs. Paid versions unlock more features and start at a very affordable $8 per person, per month. 

📣 MILWAUKEE LOCALS: RESERVE YOUR SEAT 📣

Hands-On Social Media Workshop

Join me at Small Studio on Thursday, June 20, 2024 from 1:00 PM 3:30 PM for a hands-on social media workshop.

This workshop is not just about learning; it's about doing. You’ll leave with actionable insights, practical skills, and a clear plan to take your social media to the next level! 🌟

Learn more about the workshop and reserve your seat today.

JOIN THE SOCIAL CLUB

Struggling to come up with fresh, captivating social media content? Join The Social Club and unlock one of my secret weapons: “evergreen” caption prompts🌲 

These prompts are designed to spark inspiration and keep your content calendar consistently engaging.

There is no reason not to have some back-up posts ready to go. These caption prompts never expire - they are evergreen! With these prompts at the ready, you'll be able to create wonderful and engaging posts even when you're all out of ideas.