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Why Your Brand Voice Matters More Than Ever
It's more than words.
Ashton Henry
December 09, 2024
Not sure how to bring your values into your content - We have 5 ideas for you to try out!
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QUICK BITES
Brand Voice is More Than Words – It's how you make people feel, your values, and your unique perspective
Values Drive Connection – Core values should guide every piece of content you create
Consistency Builds Trust – Your voice should be recognizable across all platforms
BEYOND THE VISUALS
A common misconception about branding is that it's just about your visual identity. While colors and logos are important, your brand voice is what truly connects with your audience. Think about it - when someone walks into your business or experiences your service, what feeling do they get? That's your brand in action.
Your core values should be the foundation of your content. Whether you're writing captions, creating videos, or sending emails, these values should shine through. It's not just about what you say, but how you say it.
For example, if one of your core values is "cultivating relationships," this should come through in how you interact with your community, respond to comments, and create content that fosters connection.
5 CONTENT IDEAS TO SHOWCASE YOUR VALUES
Create behind-the-scenes content that demonstrates your values in action
Highlight customer experiences that align with your core values
Show your team living these values
Create educational content that reflects your brand's unique perspective
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Whether you're in plumbing, fitness, beauty, or any other industry, you'll find hooks that speak directly to your audience. Join The Social Club and get access to our treasure trove of hooks today!
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